• Wed. Oct 28th, 2020

    UK ad alternate touts global credentials with sector-wide campaign

    ByAdministrator

    Sep 29, 2020 ,
    UK ad alternate touts global credentials with sector-wide campaign
    The UK Selling Export Team (UKAEG), a partnership between the ad alternate and the UK authorities, is to profile Britain’s leading advertising and marketing and marketing service companies at alternate events alongside with Selling Week 2020, The Drum’s Agencies4Growth Competition and the British Council Virtual Competition in the UK and China.

    What does the campaign aim to realize?

    • The ‘Made Worldwide’ campaign was produced by The Mill with plot by adam&eveDDB.
    • Led by a two-minute film, the campaign aspects work by UK companies for global brands. The promotional push seeks to existing that the UK advertising and marketing market is originate for industry.
    • Supported by a B2B social media campaign coordinated with the Division for Worldwide Trade, the campaign is geared towards world investors attempting to search out advertising and marketing and marketing products and companies.
    • Designed to display how Britain’s advertising and marketing market serves as a gateway to global markets the campaign power is supported by the Selling Association, the IPA, the APA, the DMA, London & Partners and the Ingenious Industries Council in enhance of over 50 members of the export neighborhood.