The UFC makes use of social media metrics to predict the buyrate of its pay-per-views. If YouTube views equal buys, the promotion is going to originate beautiful well when Khabib Nurmagomedov and Justin Gaethje unify the title at UFC 254.
The fat trailer for the Oct. 24 event on Fight Island in Abu Dhabi has already garnered bigger than 2.3 million views on the time of this writing one week after its liberate on the promotion’s YouTube channel, which currently has 10.1 million subscribers.
The 254 promo traces the origins of the light-weight title showdown including Gaethje’s upset protect over Tony Ferguson as a alternative opponent when Nurmagomedov used to be unable to are living his native Russia amid the coronavirus pandemic. And, per well-liked, Gaethje is painted as the toughest check of the Dagestani champ, who’s 0 has but to plod despite the predictions of many opponents.
Nurmagomedov’s long-running rival, Ferguson, used to be anticipated to co-headline UFC 254 reverse Dustin Poirier, the undisputed champ’s most modern sufferer in the octagon. But both of the standout lightweights were unable to advance to phrases with the promotion, and now ex-Bellator light-weight champ Michael Chandler is on standby. Ferguson on Wednesday voiced his displeasure on the turn of events.
Evaluate out the fat promo above.