How To Create A Travel Package Brochure (with Photos)

Creative and well-written travel package brochures make readers feel like they are on the set of a story in the advertised location. In this article, you can learn how to create a travel package brochure that lets your readers imagine and ultimately book a travel package.

#1. Decide what to include in your brochure

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1. Choose the attractions you want to advertise in your brochure. Please use the designated travel destinations when preparing this brochure for the company you work for. If you’re a student preparing a sample brochure for an assignment, choose a destination that’s quirky, interesting, and arouses people’s curiosity.

  • If you’re creating a brochure for a professional travel agency, you should already know where you’re going to advertise. Use this time to learn about the important things to see at your destination, such as mountains, lakes, historic houses, museums, parks, and more. Write each of these important points on a piece of paper.
  • If you are a student, choose an interesting advertising place. Examples: Bali, Gili Trawangan, Raja Ampat, Bunaken, Guam and even Maldives. Then, do your research (Internet search engines, encyclopedias, office books, etc.) for a specific location and find important things to do in that location. Write each of these important points on a piece of paper.
  • This tip applies to both tour operators and students. Make sure the list is longer at first. Start with a long list of places to visit. Next, erase the less important ones one by one.

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2. Explore tourist attractions and find available facilities. These amenities include restaurants, food stalls, shops, bathrooms/toilets, and a cinema. Potential customers need to know the location of these facilities as well as the amenities available at the advertised destination.

  • Visit tourist attractions and check out the variety of facilities available.
  • If it is too far from the tourist destination you want to advertise, you can check the completeness of the destination on the online map. Sites like Google Maps can show you what facilities are at that location.
  • After listing these facilities, star the ones you think are most important (the highest priority is toilets). Also, check to see if these facilities offer additional amenities, such as wheelchair access.

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3. Listen to what the locals have to say. If you live with people who live at or near your destination, ask for their opinion. Ask their opinions and stories about your chosen travel destination.

  • Visit people’s homes and ask what they think. Bring a pen and paper to clearly record what they say. If typing is slow, bring a recorder.
  • If your destination is tourism (no one lives there), ask the people who have been there for their opinions. As in the previous step, clearly document their experiences.
  • Students who do not have direct contact with people who have lived or visited these destinations can search for information online. Look for websites that describe local amenities, such as hotels or restaurants in your area. Find reviews of other people describing a tourist destination (such as Bali or Gili Trawangan ) rather than a place of residence (such as a hotel) . Record what they say.

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4. Choose your target market. For each travel destination, you need to determine which demographics will most appeal to you. In this way, you can easily determine the type of accommodation and type of travel. Having a clear target market can help you decide which types of images are most attractive.

  • Use our list of key items and convenience tools to identify your target market. Here are some examples that may help.
  • Tourist destinations with many toilets and restaurants may appeal to the elderly.
  • The location, which is primarily a tourist destination (not used for inhabiting), will attract young honeymooners and young couples.
  • A vacation spot with a hotel with internet access and cable TV will appeal to families with children.
  • Tourist attractions with large hotel rooms are generally in demand by business people and those who want to work from a distance.
  • Of course, this list is not exhaustive, but it can help you explore the many possible ideas and understand how to determine your target market for a particular destination. What you consider unimportant, like a beach promenade, can actually be a decisive difference for some customers.

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5. Decide on the price of your travel package. This is the most important step. Of course you have to make a profit, but don’t let your efforts fail. If you work for a travel agency, the price of this package may be predetermined.

  • When setting your price, consider the first 4 steps, specifically the target market you want to target. Set and add standard prices for each convenient item. You establish a standard price for each key item, and then add up those prices. Finally, we summarize the total cost of essential items and amenities.
  • Set fees based on your prospects. Young people and families are more likely to find affordable vacation packages. Older customers (or business customers) can have more money. A typical vacation cost for a family of four is typically IDR 5,000,000 – IDR 15,000,000. You can set it higher or lower according to your needs. [[One]]

#2. Write travel package brochure text

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1. Make big charts. Before you start publishing your final brochure, you should practice writing what you want to say in the brochure. This is a good time to check for spelling errors and use of grammar and punctuation.

  • First, create a story. Like a good novel that engages the reader, the customer should feel adventurous. In paragraphs that use full sentences, write convincing claims about your tourist destination.
  • After you write your argument, readjust your writing. The main thing is to extract unnecessary information, remove important information, and add information to less interesting or attractive parts.
  • We can then divide this argument into different sections of the handbook. Then, in each section of the handbook, you need to apply these different statements as standalone arguments. As a writer, you need to be clear about why each article is there and how each article can be a consistent, complete text that will persuade your customers.

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2. Use fonts and special characters. Brochures should be clear, easy to follow, flow and organized.

  • It is large enough to display the title in a bold, underlined font and to be read from a distance. Put it on top. If you’re sitting in a doctor’s waiting room or coffee shop, you should be able to read this title easily.
  • The headings for each section should be bold and underlined. The font size should be smaller than the title. All section headings must use the same font. For example, if a section title is in Times New Roman format, all other section titles must also use that font. This will make your brochure more streamlined and less confusing to your readers.

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3. Write a title that grabs the reader’s attention. Simple titles such as “Vacation in Bali” or “Vacation in Hawaii” are unattractive to the reader and may keep them from reading. You should use a variety of adjectives (possibly verbs) to grab the reader’s attention.

  • Write adjectives that people don’t use often, such as “glamorous”, “charming”, “amazing”, “cool”, “charming”, etc. Place words at the beginning of your title so that your keywords catch your readers’ attention.
  • Also include the vacation location in the title. If you’re advertising a Hawaii vacation, don’t forget the word “Hawaii”. Include this position immediately before the adjective.
  • If necessary, you can include the words ‘vacation’ or ‘travel’ (or other synonyms) at the beginning. End the title with an exclamation point so that the person advertising the travel package is as interested as the viewer.
  • Bold underline the title. Example: Gorgeous Bay of Glory! Let’s go travel!

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4. Connect the reader with your opening sentence. This sentence should appear on the first fold the reader opens. This sentence is analogous to an argumentative statement in a thesis.

  • Clearly explain why this holiday is fun. People wouldn’t want to read the brochure again if they weren’t interested in the first place.
  • It’s time to list the various amenities and essentials available. Example: Charming Gili Trawangan sanctuary with beautiful beaches, 5-star hotels and bars!

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5. Fill out the contents of each section. Half of the brochure contains words and the other half contains pictures. For each section of the handbook, use a few sentences (3 to 4 sentences) to describe each different aspect.

  • At a minimum, create sections for restaurants, hotels, attractions (with photos), and shops. These are the four most important things to know before going on vacation. You will need 6-8 pieces in total.
  • Make sure everything you say is necessary, short and convincing. Pay attention to the type of image you use and make sure the words match. Emphasize or bold specific words or phrases as needed.
  • You can also include additional existing accommodations such as wheelchair access, complimentary breakfast, and bike/walking trails.

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6. Including third-party evaluations. I have collected and written personal experiences of people who have vacationed in those tourist destinations. Now summarize what they said in a noteworthy quote.

  • Move the left alignment of the quoted text to create a citation section. Add a quotation, enter the conclusion of your testimony, and end with another quotation.
  • Include the most sensitive and valuable information. Don’t include bad experiences as they may not attract the reader’s attention.
  • If you want to delete a sentence in the middle of a sentence, select the sentence and delete it. Then add … (three dots) between existing sentences. In this way, you can cut down on the wording, keep what’s needed and put the things that matter most to you.

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7. Add a section on pricing. No details are required for this section. You don’t need to create a graph or table to show all available options. However, you must provide an estimate of the cost of your flight package.

  • In the cost section of sentences 3-4, you can write something like “From IDR 400,000!” or “From IDR 1,000,000 only! Extra discount on phone orders!”.
  • Also mention the various discounts available for flight package customers. There are usually discounts for families, seniors, children, etc.
  • This section should be in the inner brochure in the lower right corner. Don’t start your brochure by showing a price. Also, you don’t want to put your price on the back of your brochure, because it’s likely that your customers will look around first and not find more in your brochure.

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8. Connect readers to other sources of information. This is important because the information in the brochure is definitely not enough. Include a section with your email address, website, mobile phone number and physical address after the pricing section or on the back of your brochure.

  • We recommend that you include them in bullets rather than paragraphs. In a paragraph, all this information is grouped and presented in a confusing way.
  • Please read the information you entered in the brochure again. Make sure the information is up-to-date and complete. See the bottom of the site you visit for updates. Call the phone number included in the brochure. The information you submit must be accurate.

#3. Include photos in brochures

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1. Choose a fun picture. With this image, the brochure will communicate what it is trying to convey. Customers should be intrigued and curious about what they see in your brochure.

  • Example: A visitor smiling and swimming among dolphins in the middle of the ocean, or a woman enjoying a relaxing massage at the spa with the setting sun in the background.
  • Make sure the photos you include are colorful and of high quality. Avoid using generic images that are subtle and unattractive. Use real photos or photos taken directly from the site.
  • In general, people like to see other people having fun. This way, you can include photos of other people having a good time at tourist destinations, not just empty hotel rooms or photos of the beach. The reader will imagine himself in the picture.

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2. Consider your color scheme carefully. Each tourist attraction has a different feel. Convey the ‘feel’ of your travel destination in terms of ‘comfort’, ‘fun’ or a combination of both.

  • For a spa -like feeling, for example, use light pastel colors. Children’s attractions are advertised most attractively with bright, vibrant colors. Historic Landmark Brochure Brown can have a ‘vintage’ feel.
  • Use the same color for each brochure board. Having a different color for each panel distracts the reader and duplicates the brochure.

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3. Add delimiters, * signs, and other graphics. We include all three to help you create a story for your tourism site. Of course, don’t let that bother the reader too much.

  • Divide each panel of the brochure using a thin border. Thick borders can be annoying. The border should be lighter or darker than the color used in the rest of the brochure.
  • Use bullets to highlight parts of your brochure. Limit the number of points to 3-4. Mark things that are not already written in the sentence.
  • You can also use images like stars, rainbows, arrows, etc. Add as needed. Again, don’t use too much. Otherwise, you can plunge your reader into a sea of ‚Äč‚Äčimages and symbols. Your brochure readers should be interested in reading more, not reading closely.

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4. Arrange the various components of the text and images in the brochure to appear properly. Sections of 3-4 sentences must match other images included. For example, if you are talking about a restaurant, include a picture of the restaurant.

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5. Print brochures on professional printers. If you are a student preparing an assignment brochure, print it on plain paper. However, if you are making this brochure for a travel agency, print it on a professional printer.

  • Ask to use high-quality paper. Inexpensive, fragile paper can be worn or damaged when wet. Thicker plastic coated paper is more resistant to various environmental influences and easier to transport.
  • If you will be using the printer at home or at work, make sure the paper you are using is thick and heavy. For clear, sharp prints, use the printer’s highest pixel density setting.

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6. Request a finished product sample. Make sure the printer does not significantly change the look or design of the brochure. Both experts and students check this resulting form for typos or grammatical errors.

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